Develop and execute the long-term DOOH monetization strategy
Design tiered inventory packaging (premium, standard, local)
Create CPM rate cards and dynamic pricing models
Structure direct vs. programmatic revenue mix
Establish local, regional, and national sales frameworks
Position GGES as a premium EV-driver-focused media network
Lead integration and optimization with platforms such as: Broadsign, Vistar Media, Place Exchange
Optimize fill rate, eCPM, and blended CPM
Establish revenue per screen per month benchmarks
Develop relationships with regional and national ad agencies
Create outbound strategy targeting: Regional businesses, Multi-site property owners, Franchise operators

5+ years in Digital Out-of-Home (DOOH) or programmatic advertising
Experience working with programmatic platforms such as Broadsign or similar
Demonstrated experience scaling a screen-based or digital media network
Strong understanding of: OpenRTB SSP/DSP ecosystem, CPM pricing models, Yield optimization, Fill rate metrics
Experience negotiating agency or brand-level media agreements
Strong financial acumen (revenue forecasting, margin optimization)
Ability to build and present executive-level strategies

Programmatic and DOOH Media Manager

Key skills