Key skills
BICommunication
About this role
Role Overview
- Observe and interact with the audience in the brand’s tone to build relationships and encourage engagement.
- Generate opportunities based on analysis of fan behavior and events related to the brand.
- Prepare the brand’s social calendar together with Media and Creative teams, identifying opportunities and issues that arise day-to-day to include in content and editorials.
- Monitor the brand’s activity across its digital channels, evaluating engagement rates and the relevance of posts and seeking to optimize performance. Implement course corrections and identify new interaction opportunities.
- Upload posts according to the schedule.
- Coordinate with the BI team on your projects to incorporate data-driven insights into your observations and analyses.
- Participate in developing briefs together with Account, Creative and Media, compiling the annual content plan to be published according to client planning.
- Manage crisis communications, preparing reports that outline necessary adjustments, correcting content, and analyzing reach, comments, likes and potential negative perceptions of the product.
- Develop message frameworks, define strategic roles for channels, and design consumer engagement ecosystems across funnel stages to support the overall communication strategy of the brands.
- Content benchmarking;
- Monitor trending topics on social networks;
- Identify content opportunities for the client;
- Create content-focused ideas and/or collaborate with Creative on content concepts;
- Suggest influencer names for social activations and campaigns;
- Define channels;
- Define messaging for each channel;
- Create content timelines considering message and channel;
- Perform other related duties as requested, instructed, or supervised by your immediate manager to contribute to the team and your professional development.
Requirements
- Degree in Advertising, Marketing or related fields.
- Deep understanding of current social networks, their formats, variations, and new execution trends, and, where possible, knowledge of partners that can add value to the work.
- Experience scheduling and calendaring social actions.
- Ease in interacting with agency departments.
- Familiarity with Keynote.
- English (desired).
- Proficiency with Microsoft Office, social media monitoring tools and client dashboards.
- A strong repertoire of the social and digital world.
- Advanced Keynote skills.
Benefits
- Not specified