Associate Director of Advertising

Role Overview

• Own the end-to-end digital advertising strategy and execution across Amazon, Noon, and regional eCommerce marketplaces.
• Lead quarterly media planning, budgeting, forecasting, and performance tracking in alignment with brand and business goals.
• Drive advertising growth and profitability by developing scalable, structured strategies tailored to brand needs and regional platform dynamics.
• Act as a strategic point of contact for partner brands, presenting data-driven performance reviews and forward-looking recommendations.
• Lead and facilitate brainstorming and planning sessions with the ads team to develop campaign concepts and optimizations.
• Identify and lead key product enhancement opportunities within the advertising function (automation, reporting, optimization features).
• Serve as the business owner for product and tech improvements, collaborating on requirements, testing, and rollout with internal stakeholders.
• Leverage tools such as Amazon Cloud Services, Helium 10, SEMrush, to automate reporting, improve keyword targeting, and scale campaign performance.
• Lead, manage, and mentor a team of advertising strategists and specialists, ensuring clarity on performance expectations and development goals.
• Foster a culture of accountability, proactivity, and continuous learning within the team.
• Provide structured training and upskilling paths to help the team stay current with evolving advertising tools, platform updates, and best practices.
• Step in as the primary decision-maker during leadership absences, ensuring business continuity and operational consistency.
• Oversee campaign performance across search and display ads on Amazon and Noon, ensuring optimized RoAS and efficient use of budgets.
• Guide Amazon search optimization, keyword strategy, and bidding approaches using advanced analytics and third-party tools.
• Launch and scale brands across new product categories or marketplace regions within MENA through advertising-led initiatives.
• Monitor category trends and competitive movements to refine campaign positioning and product focus.
• Own all performance reporting, budget tracking, and pacing reviews, ensuring accuracy and alignment with finance and brand expectations.
• Build actionable performance dashboards in Excel, PowerPoint, or Power BI, and deliver insights that inform strategy and execution.
• Conduct ongoing A/B tests and diagnostic deep-dives to uncover new growth levers.
• Keep leadership and brand partners updated on key KPIs including RoAS, TACoS, CPCs, CVR, and new-to-brand contribution.

Requirements

• 8+ years of experience in digital advertising
• 4–5 years of direct team management experience in a performance marketing or eCommerce advertising function
• Proven track record of owning large-scale campaigns on Amazon (including DSP), Noon Sponsored Ads, and other local platforms
• Hands-on experience with Helium 10, SEMrush, Amazon Cloud Services, and ad tech tools like Pacvue or similar
• Strong command over Excel and PowerPoint for reporting, media planning, and presentations; familiarity with Power BI is a plus
• Knowledge of Google Ads and Meta Ads is a value-add, particularly for cross-channel experimentation, but not essential
• Strong commercial acumen, with the ability to connect advertising data to business outcomes
• Excellent interpersonal, presentation, and communication skills
• Bachelor’s degree in Marketing, Business, or a related field (MBA preferred)

Tech Stack

• Cloud

Benefits

• Health insurance
• 401(k) matching
• Paid time off
• Flexible working hours
• Professional development opportunities