Translate business questions from Sales, Real Estate, and Operations into analytical approaches and actionable outputs
Manage relationships with third-party measurement vendors (Geopath, mobility data providers, etc.), coordinating both recurring submissions and research projects
Analyze and validate third-party measurement data, identify trends, anomalies, and opportunities for improvement and deeper insight
Develop strategic insights from measurement data and create compelling presentations that demonstrate advertising effectiveness and audience value
Identify research opportunities and design custom studies about our audiences and markets
Ensure data quality across all measurement reporting, oversee dashboard development, and stay current on OOH measurement methodology
Acting as key liaison internally for Sales, support the team with campaign-specific insights and train stakeholders on how to leverage audience research effectively.

4-6 years in insights, research, or analytics roles within media, advertising, or marketing organizations
Strong Excel skills for data analysis, manipulation, and reporting (pivot tables, VLOOKUP, complex formulas)
Experience creating executive presentations that translate technical concepts clearly
Proven ability to manage vendor relationships and coordinate multiple research projects simultaneously
Strong business acumen with understanding of how research insights drive sales and business decisions
Clear, confident communicator who can present to sales teams, executives, and external clients
Analytical thinking with the ability to connect data outputs to real-world business use cases
Demonstrated ability to learn new data sources, tools, and business concepts quickly.

Research & Insights Manager

Key skills