Work closely with the marketing and creative teams to develop strategies to create engaging content
Able to learn the brand voice and draft copy including calls to action, captions, hooks, taglines, ad copy, descriptions, brochures, websites, etc.
Work with the creative team to create eye-catching images, videos, reels, etc.
Research and create concepts for various platforms including Facebook, Instagram, Google ads, LinkedIn, print material, websites, videos, reels, etc.
Create and present detailed marketing reports and analyze social media campaign performance
Research relevant content and stay up to date on current social trends and competitors to help guide your campaign recommendations
Train other team members to use social media in a cohesive and beneficial way
Develop an optimal posting schedule, considering web traffic and customer engagement metrics
Oversee social media accounts layout
Recommend new ways to attract prospective residents, including creating special content, promotions, or competitions
Facilitate online conversations with customers and respond to comments or inquiries
Respond to online reviews and assist with reputation management
Assist in website and printed collateral management to ensure content is consistent and current.

High School Diploma or equivalent required
Prefer two (2) or more years of higher-level education
Experience working with social media and marketing
Exceptional ability to write clear, brand-aligned copy to ensure a consistent voice
Strong proofreading and editing skills
Experience writing as a part of a brand identity
Experience building and managing Facebook and Instagram campaigns
Organized with strong attention to detail
Proven ability to work independently to meet deadlines
Proficiency in Microsoft Office Suite, Google Suite, Facebook for Business
Must pass a Criminal Background check
May require team members to vaccinate, participate in daily screening, surveillance testing, and to wear face coverings and other personal protective equipment (PPE) to prevent the spread of the COVID-19 or other communicable diseases, per regulatory guidelines.

Social Media Coordinator – Senior Living

About this role