Monitor and analyze market trends across subscription, media, telecom, and digital entertainment sectors
Track competitors offer pricing models, bundling strategies, promotional intensity, and positioning
Analyze audience behaviors, consumption trends, and content preferences to anticipate shifts in demand
Provide regular market and competitive insights reports to support strategic decision-making
Design promotional and non‑promotional offers supporting acquisition, onboarding, upsell, cross‑sell, and retention
Ensure optimal balance between customer attractiveness, competitiveness, and commercial sustainability
Monitor offer performance across markets: uptake, ARPU impact, churn influence, conversion metrics
Collaborate with Customer Value, Finance, Product, and Operations to ensure financial viability and technical feasibility

Master’s degree in Marketing, Business, Economics, Strategy or equivalent
5–8 years of experience in offer strategy, pricing, market intelligence, commercial strategy or subscription business
Proven experience in competitive analysis and market benchmarking
Experience in subscription-based industries (media, telecom, streaming, digital services)
Strong understanding of content-driven business models
Fluent in English

Market Intelligence & Offer Manager

About this role