Build, implement, and manage dynamic, data-integrated lifecycle flows (e.g., onboarding, re-engagement, retention, upsell, win-back) within our email platform.
Plan, build, and deploy marketing campaigns ensuring alignment with marketing initiatives and business goals.
Analyze campaign results against key performance metrics (deliverability, open rate, CTR, conversion, revenue attribution) and optimize content, targeting, and timing.
Define and apply campaign segmentation and exclusion logic, leveraging data and behavioural insights to ensure the right customers receive the right content—for example, targeting only stores or regions participating in featured assortments.
Identify new channel opportunities; test creative approaches, A/B experiments, and messaging strategies. Share insights and recommendations with the team.
Partner with marketing, product, and analytics teams to align campaigns with broader initiatives and ensure consistent messaging across channels.
Maintain best practices for email compliance (CASL, GDPR, CAN-SPAM) and proactively manage list health and deliverability.
Implement storytelling elements into communications, developing layouts, content, and messaging using insights from past campaigns, competitors, and customer engagement.

Bachelor’s degree in Business, Marketing, Computer Science, Digital, or a related field
3+ years hands-on experience with email service provider platforms (e.g., Klaviyo, Salesforce Marketing Cloud, HubSpot, Braze, or similar).
3+ years of experience in email marketing, including hands-on campaign execution (A/B testing, segmentation, and targeted sends), maintaining email databases, and partnering with designers and copywriters to deliver accurate, engaging communications.
3+ years in a role requiring a strong understanding of data-driven direct marketing and audience segmentation, applying insights to optimize campaign strategies, improve targeting, and drive measurable customer engagement and conversion.
Ability to code within Klayvio
Analytical mindset with the ability to interpret data, identify trends, and make optimization recommendations.
Excellent communication and collaboration skills to work across marketing, product, and analytics teams.

Competitive Compensation: The salary range for this position is listed above.
Retirement Support: We contribute 6% of your annual base salary to a Deferred Profit Sharing Plan (DPSP) on your behalf, no employee contribution required.
Health Benefits and Paid Time Off : Access to our flexible, cost-shared health and dental benefits (available on hire) and annual paid time off, including personal and vacation days, plus additional paid holiday time between Christmas and New Year’s.
Career Growth : Giant Tiger is committed to developing our people. We promote from within, and many of our leaders started right here. We provide the coaching, training, and support you need to build a long-term career.
Store Discount,
Parental leave salary top-up,
Recognition program that celebrates great work with monetary rewards and other perks,
Safety first environment.

Digital Specialist – Lifecycle and CRM

Key skills