Lead UX design and conversion optimization initiatives
Develop and execute SEO and GEO strategy
Serve as the product owner for the CMS
Govern web content processes end-to-end
Own web analytics and reporting
Deliver insightful, actionable dashboards
Partner with stakeholders across Marketing, Technology, and Business Units
Directly supervise and develop a three-person web team
Requirements
10+ years of experience
7+ years in digital and web marketing leadership
Proven track record in web operations, UX design, SEO, web accessibility, content governance, and conversion rate optimization
Hands-on experience with CMS platforms (Optimizely a plus), frontend technologies (HTML, CSS, JavaScript, React, Angular), API and CRM integrations, and version control (Git/SVN)
Proficiency with backend languages (PHP, Go, .NET, Python, or equivalent), data management (SQL, YAML, JSON), and static site generators (Hugo, Jekyll, Next.js or equivalent)
Strong foundation in Agile/Scrum methodologies and managing web projects in a fast-paced, cross-functional environment
Bachelor's degree in Digital Media, Computer Science, or a related field; Master’s preferred.