Build, Implement & Manage H&W Marketing Measurement Roadmap : Develop and implement a time-bound, tangible and detailed analytics roadmap (around use case development, design of approach, and H&W feature expansion) for the H&W scalable measurement tool & case study development, outlining key milestones, resources, and timelines for achieving long-term goals.
Develop Measurement Approach for H&W : Design & lead the development of scalable methods & measurement tools (to incorporate platform nuances) in alignment with cross-functional teams.
Lead H&W Optimization Activities: Drive adoption and usage of these centralized tools by creating actionable insights around campaign effectiveness, customer behavior, and ROMI across campaigns. These will play a critical role in monthly & quarterly business reviews.
Lead the Marketing Optimization team: Provide guidance and mentorship to team members and act as a thought partner to business users & US counterparts
Be hands-on in data & Analytics : Be a hands-on leader and be able to personally dive into data, conduct analysis, prototype tools, especially in early stages of tool development or for highly strategic projects.
Lead internal initiatives , perform other duties and/or special projects, as assigned

Degree in Statistics, Mathematics, Economics, Engineering, or any other quantitative streams with 8+ years of hands-on relevant analytics/data science experience, or in lieu of a degree 10+ years of relevant analytics/data science experience.
6+ years in building analytics to drive strategy with positive outcomes and measuring impact
6+ years of hands-on Experience in SQL /SAS with proven ability to leverage advanced algorithms and be efficient in handling complex/large data; 3+ years of experience in BI tools, e.g. Power BI, Tableau, Birst, etc.
5+ years in marketing analytics, with a focus on campaign measurement and optimization
Advanced knowledge of statistical methods, A/B testing, and multivariate testing.
5+ years of experience in managing teams with ability to motivate team, drive change, create a culture of learning, innovation and recognition
Experience in storytelling, presenting to senior leaders with strong communication skills & minimal supervision
Advanced proficiency in MS-Excel and MS-PowerPoint with superior data analyses and story boarding skills
Strong written/oral communication & stakeholder management skills

best-in-class employee benefits and programs that cater to work-life integration and overall well-being
career advancement and upskilling opportunities

VP, Analytics – Marketing Measurement Consulting

Key skills