Director, Digital Analytics, Strategy

Role Overview

• Accountable for the planning, objectives, and milestones for long-term digital analytics strategy, including dependency mapping across web development, data engineering, and business intelligence teams, business partnerships, and implementation timelines across supported portfolio(s).
• Drive adoption of digital analytics solutions among business partners, including Google Analytics 4 implementation, Tealium tag management optimization, audience segmentation through AudienceStream, real-time data streaming via EventStream, and website personalization initiatives.
• Focus on what digital analytics capabilities need to be delivered to achieve customer experience, conversion optimization, and personalization goals across business lines.
• Lead the intake of digital analytics business demand and assess value to ensure alignment to long-term digital transformation roadmaps.
• Work with business partners to design comprehensive digital analytics portfolio that addresses customer journey optimization, attribution modeling, and performance measurement objectives.
• Partner with leaders across Personal Insurance, Business Insurance, Claims, and other lines of business to assess and adopt new digital analytics and personalization capabilities.
• Oversee implementation and optimization of technology stack, including OneTrust cookie consent management, and ObservePoint data quality auditing.
• Work to ensure team structure and skills are sufficient to deliver and maintain digital analytics value over time, including expertise in client-side and server-side tag management, data layer implementation, and cross-platform measurement.
• Balance dependencies with software engineering teams for website tagging implementation and data engineering teams for digital data ingestion to ensure value delivery plans can be met.
• Ensure all digital analytics implementations comply with regulatory requirements including CCPA, CPRA, and GDPR, working closely with privacy and legal teams.
• Provide technical use cases for digital analytics tool assessment and vendor evaluation.
• Coach and aid in the skill development of the team, including team leaders, in advanced digital analytics methodologies and emerging privacy-first measurement approaches.
• Align digital analytics solution design to enterprise data management, security, and governance controls while maintaining measurement accuracy and customer privacy.

Requirements

• Strong technical understanding of digital analytics platforms (Google Analytics 4, Adobe Analytics), tag management systems (Tealium iQ, Google Tag Manager), customer data platforms (Tealium AudienceStream), and their integration with enterprise data ecosystems.
• Hands-on experience with Google Analytics 4, Tealium iQ, and server-side data collection methodologies.
• Deep expertise in privacy-compliant data collection strategies and regulatory frameworks (CCPA, CPRA, GDPR).
• Excellent communication skills with the ability to interact with all levels of management and translate complex digital analytics concepts into business value propositions.
• Ability to quickly gain an understanding of Travelers' business strategy and plan digital analytics objectives to align with enterprise goals and customer experience initiatives.
• Experience with website personalization platforms, A/B testing tools, and conversion optimization methodologies (e.g., client-side tags, conversion APIs, etc.).
• Proven ability to set digital analytics and customer data strategies that drive measurable business outcomes.
• Experience managing cross-functional relationships with software engineering, data engineering, and business intelligence teams.
• Leadership experience in managing technical teams and driving adoption of analytics capabilities across large organizations.
• Demonstrated experience implementing privacy-compliant digital analytics solutions in regulated industries.
• Proven track record of leading digital analytics teams and driving enterprise-wide adoption of measurement capabilities.
• Bachelor’s degree or five years equivalent experience with business intelligence tools, techniques, manipulation, or related.

Benefits

• Health Insurance : Employees and their eligible family members – including spouses, domestic partners, and children – are eligible for coverage from the first day of employment.
• Retirement: Travelers matches your 401(k) contributions dollar-for-dollar up to your first 5% of eligible pay, subject to an annual maximum. If you have student loan debt, you can enroll in the Paying it Forward Savings Program. When you make a payment toward your student loan, Travelers will make an annual contribution into your 401(k) account. You are also eligible for a Pension Plan that is 100% funded by Travelers.
• Paid Time Off: Start your career at Travelers with a minimum of 20 days Paid Time Off annually, plus nine paid company Holidays.
• Wellness Program: The Travelers wellness program is comprised of tools, discounts and resources that empower you to achieve your wellness goals and caregiving needs. In addition, our mental health program provides access to free professional counseling services, health coaching and other resources to support your daily life needs.
• Volunteer Encouragement: We have a deep commitment to the communities we serve and encourage our employees to get involved. Travelers has a Matching Gift and Volunteer Rewards program that enables you to give back to the charity of your choice.