Develop and implement site merchandising experience and traffic driving strategies that drive guest engagement and bring business priorities to life.
Translate internal and external insights into actionable plans that improve findability & discovery, enhance conversion and optimize the guest journey.
Monitor key performance indicators (KPIs) across devices and platforms, guest behavior, and market trends.
Provide routine reporting on performance metrics, offering deep insights for continued optimization.
Provide actionable insights by analyzing consumer behavior, site metrics, and demographic trends to enhance user experience.
Establish strong partnerships across Digital, Marketing, and Merchandising teams to influence effectively and ensure activation of cohesive, high-impact digital experiences and traffic driving strategies.
Continuously identify opportunities for innovation in merchandising, technology, and processes.
Maintain a strong sense of accountability for delivering financial results, ensuring strategies drive topline sales, profitability, and guest engagement.

Four-year degree or equivalent experience
4+ years of e-commerce experience (Site Merchandising, Digital Marketing, etc.)
Business acumen with an entrepreneurial, revenue-generating mindset
Must have strong technical acumen, curiosity and passion for customer experience
Understanding of broader e-commerce trends and innovations
Demonstrated experience in strategic and cross-functional influence, planning and execution
High level of initiative, accountability and organization, with the ability to manage ambiguity, risk, uncertainty and changing directions
Strong analytical and quantitative skills, including financial and business metrics in addition to site metrics
Excellent written and verbal communication skills with the ability to present to varying levels of leadership

Senior Analyst, Site Merchandising, Category

Key skills