Director of Enterprise Marketing

Role Overview

• Own enterprise demand generation strategy, including accountability for marketing-sourced and marketing-influenced pipeline.
• Build and execute digital marketing programs across channels including email automation, paid media, webinars, content marketing, and SEO/SEM.
• Develop automated lifecycle marketing and lead nurture programs that move prospects through the enterprise sales funnel.
• Partner closely with enterprise sales leadership to align marketing programs with priority accounts, territories, and pipeline targets.
• Implement and scale account-based marketing (ABM) programs targeting health systems and enterprise healthcare organizations.
• Manage enterprise performance marketing campaigns including paid LinkedIn and digital lead generation programs.
• Track and report marketing performance, including pipeline contribution, conversion metrics, and campaign ROI
• Develop key enterprise sales enablement materials such as decks, case studies, and customer success stories.
• Manage marketing technology and automation platforms supporting lead generation, attribution, and campaign execution.
• Manage external agencies and support development of the enterprise marketing team.
• Partner cross-functionally with Product, Clinical, Sales, and Regulatory teams to ensure messaging aligns with product capabilities and approved claims.
• Other duties as assigned.

Requirements

• Bachelor’s degree or equivalent practical experience
• 7+ years of B2B marketing experience, preferably in healthcare SaaS, digital health, or enterprise software
• Proven experience building demand generation programs that drive measurable enterprise pipeline growth
• Strong experience with marketing automation, email lifecycle marketing, and digital demand generation
• Strong analytical skills with experience measuring campaign performance and pipeline impact
• Excellent written, communication, and organizational skills
• Ability to operate effectively in a fast-paced, high-growth environment
• Ability to perform the essential functions of the role with or without reasonable accommodation
• Experience managing marketing technology platforms such as HubSpot, Marketo, or Salesforce

Benefits

• Eko is proud to be an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives
• Committed to building a diverse and inclusive team