Leading the strategic planning capability on your key client(s) as well as advancing our strategic media capabilities across the broader team
Orchestrates the development of strategic media plans that reflects a client's business strategy to advance its share/penetration and achieve profitable growth.
Partner with communications planners as needed to ensure strategic alignment across audience, messages, and channels
Produce & templatize the core outputs of Tinuiti’s planning tool suite
Oversee training curriculum on uncovering consumer insights and translating them into ideas that address client challenges
C-Level partnering by contributing to Tinuiti’s solution capabilities and meeting the agency ROCK goals.
Be a critical stakeholder in the development of Tinuiti’s planning tool partners.
Evaluate and roadmap the further development of Tinuiti’s suite of tools
Leads consultancy opportunities focused on media mix and audience development
Creatively craft information into concise stories that engages, inspires, and motivates
Build trust with clients and become trusted advisors by showing skills and expertise in their business (i.e. data, goals, needs, etc)
Instill a break-it approach to strategy and the role of media to unlock growth and develop new case studies for brands and the agency

10+ years of media strategy and planning experience
Experience across both linear and digital channels, with a heavy focus across video channels and social
Strong POV of industry planning, insights, and competitive tools
Expert knowledge of the media landscape
Knowledge across planning and research tools, example: NMI, Commspoint, Kantar, Similar Web, Pathmatics, etc.
Ability to build relationships with clients and peers (trusted advisor)
Strong written and oral communication skills, specifically around presentation story-telling
Ability to travel to onsite meetings occasionally

Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.
Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
Retirement: Match up to 4% of your contributions at 100% with immediate vesting
Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving
Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
Learning and Development: On-demand learning (powered by LinkedIn Learning), mentorship program, leadership and management development programs and resources

Director, Strategic Planning

Key skills