Execution of integrated marketing campaigns to drive pipeline growth, including digital campaigns, ABM programs, and content-driven initiatives tailored to the US market.
Work closely with our OEMs, integrators, distributors, and strategic partners to co-develop and execute joint marketing initiatives that strengthen partnerships and expand market reach.
Plan, execute, and optimize events of all sizes—from high-touch executive roundtables and partner summits to large-scale industry exhibitions and trade shows.
Adapt AMERICAS/Global marketing strategies to resonate with local audiences, ensuring messaging, content, and outreach/activation efforts are culturally relevant and effective.
Provide the local sales team with marketing support, including campaign assets, content, and lead follow-up strategies to accelerate the buyer journey.
Measure the success of marketing activities, track KPIs, and optimize programs based on data-driven insights to maximize ROI.
Manage the local marketing budget, ensuring efficient allocation of resources to drive the highest impact.

7+ years of field marketing experience in B2B technology, SaaS, or a related industry.
Proven ability to execute successful demand generation campaigns and events that contribute to pipeline growth.
Experience working with partner and channel ecosystems, preferably in the US market.
Strong project management skills with the ability to manage multiple initiatives simultaneously.
Excellent communication skills (written and spoken).
Data-driven mindset with experience using marketing automation tools (e.g., HubSpot, Marketo, Salesforce) and analytics platforms.
Willingness to travel within the United States, and occasionally to HQ, Denmark for events and meetings
up to 30%.

Teradyne offers a variety of robust health and well-being benefit programs, including medical, dental, vision, Flexible Spending Accounts, retirement savings plans, life and disability insurance, paid vacation & holidays, tuition assistance programs, and more.

Field Marketing Specialist

Key skills