CRO & Email Growth Manager

Role Overview

• Own site-wide conversion rate, AOV, and revenue per session as your primary KPIs — with a direct line to how those numbers affect overall business profitability
• Design, build, and manage A/B and multivariate testing programs across landing pages, PDPs, cart, checkout, and post-purchase flows
• Own landing page strategy and execution: build dedicated landing pages for paid media campaigns, test offer positioning, hero layouts, social proof placement, and CTA structures
• Develop and optimize the upsell/cross-sell architecture: in-cart offers, post-purchase one-click upsells, bundle builders, and subscription incentives to maximize AOV
• Audit and improve the full checkout flow: reduce cart abandonment through UX improvements, trust signals, payment options, and shipping/offer threshold testing
• Build and maintain a testing roadmap prioritized by expected revenue impact (ICE or similar framework), and report results with statistical rigor
• Own the entire email and SMS program end-to-end: strategy, calendar, segmentation architecture, automation flows, deliverability, and revenue attribution
• Manage and optimize a subscriber base of millions of active recipients — maintain deliverability, manage sender reputation across multiple sending domains, and run ongoing list hygiene programs
• Build and optimize the full lifecycle automation stack in Klaviyo (or equivalent): welcome series, abandoned cart, browse abandonment, post-purchase education, winback, sunset, VIP/loyalty, replenishment, and cross-sell sequences
• Own email segmentation strategy: build dynamic segments based on purchase behavior, engagement recency, product affinity, subscription status, and predicted LTV — no more batch-and-blast
• Design and execute the promotional email calendar: plan campaign cadence, manage send frequency by segment, and A/B test subject lines, send times, creative, and offers at scale
• Own deliverability monitoring and optimization: manage authentication (SPF, DKIM, DMARC), monitor blacklists and spam traps, run re-engagement and sunset flows, and maintain healthy sender scores
• Drive measurable email revenue growth: set and hit monthly/quarterly email revenue targets, track attribution accurately, and report on revenue per recipient, click-to-conversion rate, and flow vs. campaign split
• Manage SMS as a complementary channel: build opt-in acquisition flows, develop SMS automations that work alongside email triggers, and ensure compliance with TCPA and carrier requirements

Requirements

• 5+ years in CRO, email/lifecycle marketing, or e-commerce optimization, with at least 3 years working directly on DTC/e-commerce Shopify stores
• Proven experience managing email programs with 1M+ active subscribers: you can speak to deliverability challenges, segmentation strategies, and revenue outcomes at that scale with specific numbers
• A senior or lead role in email/lifecycle marketing at a DTC brand, e-commerce company, or comparable high-volume sender. You’ve been the person accountable for the email P&L, not a specialist executing someone else’s strategy
• A proven track record of measurable impact: you can cite specific tests you ran (on-site and in email), the metrics before and after, and the revenue impact.
• Expert-level Klaviyo proficiency: you can build complex flows, dynamic segments, custom properties, advanced branching logic, and reporting dashboards without hand-holding
• Proficiency with at least one A/B testing platform (VWO, Optimizely, Convert, or AB Tasty) and a clear understanding of statistical significance, sample sizes, and test duration
• Deep understanding of DTC funnel economics: you think in revenue per session and revenue per recipient, not just conversion rate or open rate. You understand how AOV, LTV, email frequency all interact
• Experience designing and implementing upsell/cross-sell flows: in-cart, post-purchase, and subscription-based. You know the tools (ReCharge, Skio, Loop, Bold, Zipify OCU, Rebuy, etc.) and have opinions on them
• Strong analytics skills: GA4, heatmapping tools (Hotjar, Lucky Orange, Microsoft Clarity), ESP reporting, and the ability to build and interpret funnel reports that drive testing hypotheses
• Ability to work cross-functionally with media buyers and creative strategists, translating on-site and email data into actionable insights for upstream teams
• A structured, hypothesis-driven approach to testing.

Benefits

• Performance bonus tied to CRO and email KPIs: revenue per session improvement, AOV growth, email revenue contribution, and subscription attach rate targets
• Flexible PTO policy
• Fully remote with flexible hours (overlap with EST required)
• Direct access to leadership and full ownership of the on-site and email growth function