Partner with clients to consult on overall paid search digital marketing strategies that create a win-win relationship
Build and execute pay-per-click advertising campaigns inside of Google Ads & Microsoft PPC ads
Define, monitor, and analyze trends in clients’ KPIs
Develop paid search strategy based on client-specific goals
Actively test and analyze targeting criteria (keywords & audiences), ad creatives, landing pages, and bid strategies to drive results in line with clients’ goals
Communicate performance results and strategy recommendations to clients & secure buy-in from decision-makers
Identify, maximize and present new opportunities for client growth
Create quarterly business reviews and other client-facing presentations that outline performance, insights from testing, and key strategic opportunities
Manage Google Merchant Center, including feed optimization, troubleshooting, and ensuring product ads are accurate and optimized as needed

3+ years of experience managing PPC lead gen accounts simultaneously, in a digital marketing agency
Proven experience managing $100k+ per month in ad spend across Google Ads and Microsoft Ads, with proven ability to leverage new customer acquisition strategies
2+ years experience developing and executing revenue-focused PPC strategies that drive measurable growth
Experience using project management tools (Asana preferred)
Strong written and verbal communication skills with the ability to clearly present strategy and create client buy-in.

Senior Paid Search Strategist, B2B

Key skills