Head of Content

Role Overview

• Own and lead content strategy across all organic channels including social media, email, YouTube, and educational content
• Build, manage, and develop the content team, including social media managers and content contributors
• Establish scalable content production systems, workflows, and processes
• Define content calendars, themes, and priorities aligned with company growth goals
• Oversee content creation and distribution to ensure consistency in messaging and quality
• Collaborate with the Creative Director to ensure alignment with brand and visual identity
• Partner with Paid Acquisition to support ad creative, messaging, and performance
• Use data and analytics to continuously optimize content performance
• Lead initiatives that drive brand awareness, engagement, and customer acquisition
• Identify and expand into new content channels, formats, and opportunities for growth

Requirements

• 5+ years of experience in a content marketing leadership role
• Experience building or scaling a content team in a high-growth environment
• Proven experience managing multi-channel content strategies
• Strong editorial judgment and ability to write clear, compelling copy
• Experience leading diverse content contributors and stakeholders
• Strong understanding of performance-driven or direct response marketing
• Demonstrated ability to use data and analytics to inform strategy

Benefits

• Medical insurance
• Wellness stipend
• Paid time off
• Company holidays