Build and manage scalable audience segments within Segment CDP based on marketing and business requirements.
Translate marketing use cases into technical segmentation logic using the Segment platform.
Ensure data accuracy and integrity across data pipelines, source systems, and the CDP environment.
Monitor platform health and define validation checks for data ingestion and audience accuracy.
Identify ingestion failures, unexpected data gaps, or inconsistencies and escalate when necessary.
Validate that customer data arriving in the CDP aligns with upstream data architecture and expectations.
Work with identity resolution and profile unification concepts within complex enterprise data environments.
Establish governance standards including workflows, naming conventions, and QA processes.
Partner with marketing teams to prioritize activation use cases and improve targeting precision and campaign performance.
Enable and support marketing stakeholders to increase adoption and effective use of Segment.

Hands-on experience working with Segment Customer Data Platform (CDP).
Strong expertise in audience building and segmentation logic.
Experience monitoring data ingestion processes and identifying data pipeline issues.
Solid understanding of identity resolution and unified customer profile concepts.
Experience validating data across source systems and CDP outputs.
Ability to work in cross-functional environments with marketing and data teams.
Strong communication and collaboration skills.
Advanced English proficiency is required for effective communication with global teams.

📚Learning Opportunities: Certifications in AWS (we are AWS Partners), Databricks, and Snowflake.
Access to AI learning paths to stay up to date with the latest technologies.
Study plans, courses, and additional certifications tailored to your role.
Access to Udemy Business, offering thousands of courses to boost your technical and soft skills.
English lessons to support your professional communication.
👨🏽‍💻Travel opportunities to attend industry conferences and meet clients.
👩‍🏫 Mentoring and Development: Career development plans and mentorship programs to help shape your path.
🎁 Celebrations & Support: Special day rewards to celebrate birthdays, work anniversaries, and other personal milestones.
Company-provided equipment.
⚖️ Flexible working options to help you strike the right balance.
Other benefits may vary according to your location in LATAM.

CDP Engineer, Segment

Key skills