Email & Marketing Automation Analyst – Salesforce Marketing Cloud, Pardot

Role Overview

• Administer and optimize Move Concierge’s Pardot instance within the Salesforce ecosystem.
• Build and maintain engagement programs, automation rules, email templates, dynamic content, and segmentation lists.
• Update and manage HTML email templates, ensuring correct UTM tagging and tracking for analytics and attribution.
• Maintain governance over users, permissions, folder structures, naming conventions, and version control.
• Build, run, and maintain campaign performance reports in Pardot and Salesforce.
• Partner with Analytics and Operations teams to leverage Tableau, Google Analytics, and other BI tools for actionable insights.
• Provide analysis on campaign trends, nurture effectiveness, funnel activity, and audience engagement.
• Support data mapping and reporting alignment between Marketing, Sales, and Operations teams.
• Investigate and resolve production issues, including automation errors, sync delays, data mismatches, and deliverability concerns.
• Conduct thorough QA of campaigns, forms, automations, and tracking parameters prior to launch.
• Collaborate with Marketing, Product, and IT to maintain accurate, reliable data flows.
• Assist with early-stage initiatives and integrations involving Salesforce Data 360 (Data Cloud) or other CDPs.
• Support data hygiene, segmentation, identity resolution, and contact governance efforts.
• Participate in system enhancement projects, testing, and documentation within Marketing Technology.

Requirements

• Two or more years of hands-on experience with Pardot / Salesforce Marketing Cloud Account Engagement in a marketing operations or technical marketing role.
• Strong knowledge of email marketing best practices, marketing automation workflows, and lead management.
• Proficiency in HTML/CSS for email templates and proper UTM/tracking implementation.
• Experience with Tableau, Google Analytics, or similar reporting tools.
• Familiarity with Salesforce Data 360 (Data Cloud) or other CDPs.
• Excellent communication skills and the ability to collaborate across Marketing, Sales, and Operations teams.
• Analytical mindset, attention to detail, and a commitment to data quality.
• Proven ability to troubleshoot complex technical issues in time-sensitive environments.

Tech Stack

• Cloud
• Tableau

Benefits

• Competitive salary
• Health, dental, and vision coverage
• 70% employer funded
• Paid time off and holidays
• up to 21 days in your first year
• 401(k) plan with 100% employer match
• Opportunities for professional development and career growth