Manage client relationships, including regular performance reviews, strategy sessions and day-to-day communications
Coordinate media buying across channels
paid search (Google Ads, Microsoft Ads), paid social (Meta, TikTok, LinkedIn), display and programmatic — ensuring cohesive campaign execution
Oversee campaign setup, targeting, bidding and budget pacing, working with media buyers to implement optimisations
Define and monitor KPIs (CPA, ROAS, LTV, CTR) and produce clear, actionable performance reports for clients and internal stakeholders
Lead A/B testing and creative experiments in collaboration with the creative team to improve ad relevance and performance
Ensure tracking, tagging and attribution are configured correctly and collaborate with developers and analytics partners to troubleshoot measurement issues
Provide commercial recommendations and forecasting to help clients scale spend efficiently and meet business goals
Keep abreast of industry trends, platform updates and emerging formats to identify new opportunities for clients.

2-4 years’ experience in paid media, ideally within an agency environment managing multiple client accounts
Practical experience across search and social platforms (Google Ads, Microsoft Ads, Meta Ads Manager, TikTok Ads) and familiarity with programmatic or DV360 is desirable
Strong commercial and analytical skills with experience using reporting tools such as Google Sheets, Looker Studio or equivalent
Proven track record of improving campaign performance through testing, optimisation and budget allocation
Good understanding of tracking and measurement, including pixels, GTM and server-side considerations
Excellent verbal and written communication skills for client-facing reporting and internal collaboration
Organised and able to manage competing priorities for multiple accounts in a fast-paced setting
Commercially minded, curious and proactive with a solutions-focused approach
Experience with e-commerce platforms (Shopify, Magento) and Google Analytics/GA4 is desirable
Familiarity with bidding strategies, attribution models and LTV-driven optimisation is ideal
Knowledge of creative best practices for paid channels and experience running creative tests
Certifications in Google Ads, Meta Blueprint or similar are advantageous.

Competitive salary range of £35,000
£40,000 based on experience
Innovative work environment at the cutting edge of digital marketing trends
Opportunities for professional growth and development through training and certifications
Supportive team culture that values creativity and collaborative effort
Hybrid work options offering flexibility to balance professional and personal life
25 days annual leave plus Bank Holidays and an extra half day on your birthday and 2 duvet days.

Paid Media Account Manager

Key skills