The Digital Communication Manager – West is responsible for driving short‑term and mid‑term digital actions that support business performance and strengthen the dealer network.
The role focuses on increasing brand awareness, lead generation, and conversion across digital channels, while ensuring content is relevant, localized, and aligned with the specific needs of each market.
The position combines performance-driven digital activation with hands‑on content creation and adaptation, translating global brand assets into effective local communication.
Acting as a key interface between central teams, local markets, and external partners, the role plays a critical part in supporting current business priorities and bridging the period leading up to upcoming product launches.
Manage & define the brand’s social media strategy, including content creation, planning, publishing, and community engagement (monitoring and responding to comments and messages).
Oversee, analyze, and optimize digital communication and paid media performance, in close coordination with internal stakeholders and external partners.
Optimize lead generation and conversion across digital channels, working closely with sales managers and the dealer network to support commercial performance.
Coordinate website updates, ensuring content accuracy, consistency, quality control, and proofreading in line with brand guidelines.
Support CRM communications, including audience segmentation, campaign execution, and coordination with relevant internal teams.
Collaborate with key internal stakeholders (Cluster Head, Marketing, PR, Sales, Product) to ensure aligned execution.
Coordinate with external agencies to deliver marketing and event assets on time and to standard.
Organize internal events (dealer meetings, team events, corporate gatherings).
Handle administrative coordination, presentations, budgets, quotes, and invoices.
Produce regular digital performance reports, analyze results, and provide actionable insights to support decision making.
Requirements
Bachelor’s or Master’s degree in Marketing, Public Relations, Communications, or Automotive Business, or related field.
Strong coordination skills, structured and process-driven approach, numbers-driven mindset.
At least 3-5 years of experience in retail marketing, community management, or marketing, preferably in automotive or luxury retail environment.
Proven experience working with dealer networks or retail organizations.
Strong project management skills and the ability to manage multiple projects simultaneously.
Excellent communication and interpersonal skills, with experience working cross-functionally and managing external partners.
Excellent writing and communications skills, ideally experience in editorial work.
Data-driven mindset, with experience in reporting, KPI tracking, and campaign performance analysis.
Experience with online marketing.
Expertise in Microsoft Excel, Powerpoint, Adobe Cloud.
Tech Stack
Cloud
Benefits
We provide access to a company car scheme or mobility to make your commute smoother than a freshly waxed sports car.
Enjoy your 25 holiday days, giving you ample opportunity to unwind, explore, or binge-watch your favourite shows.
We work hybrid, meaning you will be in the office when necessary and you can work from home when you're needed there.
Our Employee Assistance Program (EAP) and our 250,
wellness allowance, you can invest in activities that make you feel good.
Work with an international crew and experience a delightful blend of cultures, languages, and perspectives.