Digital Communication Manager

Role Overview

• The Digital Communication Manager – West is responsible for driving short‑term and mid‑term digital actions that support business performance and strengthen the dealer network.
• The role focuses on increasing brand awareness, lead generation, and conversion across digital channels, while ensuring content is relevant, localized, and aligned with the specific needs of each market.
• The position combines performance-driven digital activation with hands‑on content creation and adaptation, translating global brand assets into effective local communication.
• Acting as a key interface between central teams, local markets, and external partners, the role plays a critical part in supporting current business priorities and bridging the period leading up to upcoming product launches.
• Manage & define the brand’s social media strategy, including content creation, planning, publishing, and community engagement (monitoring and responding to comments and messages).
• Oversee, analyze, and optimize digital communication and paid media performance, in close coordination with internal stakeholders and external partners.
• Optimize lead generation and conversion across digital channels, working closely with sales managers and the dealer network to support commercial performance.
• Coordinate website updates, ensuring content accuracy, consistency, quality control, and proofreading in line with brand guidelines.
• Support CRM communications, including audience segmentation, campaign execution, and coordination with relevant internal teams.
• Collaborate with key internal stakeholders (Cluster Head, Marketing, PR, Sales, Product) to ensure aligned execution.
• Coordinate with external agencies to deliver marketing and event assets on time and to standard.
• Organize internal events (dealer meetings, team events, corporate gatherings).
• Handle administrative coordination, presentations, budgets, quotes, and invoices.
• Produce regular digital performance reports, analyze results, and provide actionable insights to support decision making.

Requirements

• Bachelor’s or Master’s degree in Marketing, Public Relations, Communications, or Automotive Business, or related field.
• Strong coordination skills, structured and process-driven approach, numbers-driven mindset.
• At least 3-5 years of experience in retail marketing, community management, or marketing, preferably in automotive or luxury retail environment.
• Proven experience working with dealer networks or retail organizations.
• Strong project management skills and the ability to manage multiple projects simultaneously.
• Excellent communication and interpersonal skills, with experience working cross-functionally and managing external partners.
• Excellent writing and communications skills, ideally experience in editorial work.
• Data-driven mindset, with experience in reporting, KPI tracking, and campaign performance analysis.
• Experience with online marketing.
• Expertise in Microsoft Excel, Powerpoint, Adobe Cloud.

Tech Stack

• Cloud

Benefits

• We provide access to a company car scheme or mobility to make your commute smoother than a freshly waxed sports car.
• Enjoy your 25 holiday days, giving you ample opportunity to unwind, explore, or binge-watch your favourite shows.
• We work hybrid, meaning you will be in the office when necessary and you can work from home when you're needed there.
• Our Employee Assistance Program (EAP) and our 250,
• wellness allowance, you can invest in activities that make you feel good.
• Work with an international crew and experience a delightful blend of cultures, languages, and perspectives.