Own the planning, creation, and publishing of content across key channels, including blog, website, landing pages, and campaigns.
Translate business goals, SEO briefs, and campaign needs into clear, compelling long-form content such as blog posts, guides, and even video content.
Optimize content for both SEO and generative engine optimization (GEO), ensuring strong performance across traditional search and AI-driven discovery platforms.
Analyze content performance and trends to inform updates, improvements, and future strategy.
Proactively collaborate with stakeholders across marketing, product, and subject matter experts to gather input and move content forward.
Identify content gaps and opportunities independently, recommending and executing improvements without waiting for direction.
Experiment with new formats, tools, and AI-assisted workflows to improve efficiency and impact.

3+ years experience managing an end-to-end editorial process as a Content Manager, Content Strategist, or similar role
A degree in English, Journalism, or Public Relations is highly preferred
Experience as a marketer within an AEC (Architecture, Engineering, and Construction) firm required
Proven experience planning, managing, and publishing content—ideally in WordPress—while building and executing content strategy with minimal supervision.
Strong command of SEO fundamentals, including keyword strategy, search intent, and content structure, paired with an understanding of generative engine optimization (GEO).
Deep understanding of content performance metrics and trends across channels such as blogs, landing pages, social media, video, and campaigns.
A portfolio demonstrating strategic thinking, ownership, and impact.
Experience proactively collaborating cross-functionally to bring content ideas to life.

Opportunity to transition to full-time after determining the role is a fit for both parties
Work-from-home flexibility
Career growth and development opportunities

Content Strategist

Key skills