About this role

Collect and analyze data from various digital marketing channels, including websites, social media, email, and paid advertising.
Develop and maintain dashboards and reports to track key performance indicators (KPIs) and facilitate data-driven decision making.
Collaborate with marketing teams to optimize campaigns based on data-driven insights and recommendations.
Utilize advanced analytical tools (e.g., Google Analytics, Adobe Analytics, AEM, Salesforce Marketing Cloud) to extract, manipulate, and visualize data.
Perform A/B testing and multivariate testing to enhance user experience.
Monitor and report on digital marketing performance and recommend optimizations to improve results.
Stay updated with the latest digital marketing trends, technologies, and best practices.

Proven experience in digital analytics, marketing, or related roles.
Proficiency in analytical tools such as Google Analytics, Adobe Analytics, or similar platforms.
Use of Power Bi, Tableau or other data visualization tools.
Experience Salesforce Marketing Cloud.
Excellent problem-solving skills and attention to detail.
Strong communication skills, with the ability to present complex data insights in a clear and actionable manner.
Familiarity with social media marketing and a conversational English is a plus.

Digital Analyst

Key skills