Demand Generation, Growth Marketer

Role Overview

• Plan, execute, and manage multi-channel campaigns (paid, email, ABM, automation) from brief to reporting.
• Own all physical events in the region – from trade show booths to exclusive dinners and satellite events. You’ll manage everything from data collection to follow-up.
• Run LinkedIn Ads, Google Ads, Influ2 and other paid campaigns and collaborate with SDRs for personalized follow-ups.
• Launch and manage email and outreach workflows via HubSpot, Gong, and Clay.
• Drive ABM activations, direct mail, and gifting programs that make prospects remember us.
• Build and maintain automation flows across Clay, HubSpot, Salesforce, and AI tools (N8N, Make, etc.).
• Ensure all campaigns are properly tracked via UTMs, pixels, and CRM sync.
• Keep our Notion marketing board fully aligned with deadlines, owners, and deliverables.
• Always scout new tools that push the boundaries of efficiency and creativity.
• Partner closely with our designer and developer (both in-house) to brief and QA assets.
• Collaborate with the global Content team to align narratives across regions.
• Write short-form copy for ads, emails, or event collateral when needed.
• Build and optimize ABM landing pages and personalized outreach flows.
• Partner with AEs on Tier 1 enterprise accounts, supporting deal acceleration with guerrilla-style, personalized marketing ideas.
• Measure and report performance across channels, tracking how campaigns influence pipeline and deals.
• Continuously test, analyze, and optimize – from targeting to creative.
• Manage data hygiene, enrichment, and operational workflows to ensure flawless campaign execution.

Requirements

• 3–5 years of hands-on B2B SaaS marketing experience, ideally in demand gen, growth, or campaign roles.
• Proven experience with HubSpot, Salesforce, and Clay (required).
• Technical curiosity – you know what APIs do, can debug tracking issues, and understand HTML/CSS basics.
• Familiarity with modern GTM tools like Influ2, 6Sense, Mutiny, Chili Piper, Clearbit, Demandbase, Gong, etc.
• Strong project management skills and attention to detail.
• Excellent written and verbal communication (English).
• Naturally AI-first – you experiment with AI tools daily to automate, create, and optimize.

Benefits

• Plenty of room for your own ideas...space to try, fail and learn!
• Comprehensive 30-60-90 day onboarding plan in place from the very first day to help you integrate seamlessly with the rest of the company and understand new responsibilities
• Equipped with the latest MacBook or PC, as a digital-first company, you choose whether to work entirely from home, in one of our offices or a mix that suits you. Not close to one of our offices No problem! Find yourself a co-working space instead, and we’ll help cover the costs
• Career development opportunities, including our Leadership Development Program and our Mentorship Program, as well as online language courses, available budgets for further
• Stay grounded with our free meditation, mindfulness and coaching sessions via our mental wellbeing platform TELUS.health
• Regular company retreats, parcelLab events (in-person and online), local and regional meet-ups, as well as team off-sites
• Be part of a motivated, diverse and international team made up of over 25 different nationalities; and with a great rating for company culture and employee experience on Glassdoor, you’ll love working here!