Own and execute the day-to-day content strategy for all Meme Unit brands.
Use performance data and audience insights to assess what is working and where to improve.
Build and evolve content pillars, recurring formats, and posting rhythms for each brand.
Ensure all output is consistent, on-brand, and designed to grow reach, engagement, and cultural relevance.
Guide and support editors and freelancers to create sharp, fast, and original meme content.
Be hands-on in idea generation, caption writing, and trend adaptation.
Drive audience expansion across Instagram, TikTok, YouTube Shorts, X, Threads, and Facebook.
Track growth, engagement, and post performance across all Meme Unit brands.
Use analytics to influence strategy and identify repeatable success patterns.

4+ years in social media management or content leadership roles, ideally in entertainment or meme publishing.
Proven ability to grow audiences and lead high-performing social teams.
Impeccable knowledge of UK, US, and global meme and social culture, with a strong sense of what makes content go viral.
Strong editorial instincts, creative confidence, and attention to detail.
Ability to interpret analytics and apply learnings to creative strategy.
Excellent communication and leadership skills.
Comfortable working in a fast-moving, high-volume environment.

Senior Social Media Manager – Meme Unit

Key skills