The Senior Market Manager will be responsible for developing and executing localized marketing strategies and GTM campaigns to maximize market penetration in communities.
This strategic role requires deep expertise in community marketing, partnership management, and 360 strategy execution.
Holistic 360 Market Approach: Develop and execute localized marketing campaigns and go-to-market strategies.
Ensure unification and prioritization of all products (wireline and wireless).
Plan and execute integrated marketing strategies.
Coordinate 360 approach with all stakeholders.
Personalized Market Approach and Cultural Alignment: Lead market selection and local activation.
Organize and manage localized events.
Create and execute localized partnerships in 360 approach.
Develop social mission and omnichannel strategies.
Community Engagement and Influence: Develop and execute community engagement strategies.
Manage communications and influencer strategies.
Create and execute community activation plans.
Develop local social media strategies.
Go-to-Market Strategy and Cross-Departmental Initiatives: Execute network delivery go-to-market strategy.
Ensure cross-departmental links (government relations, etc.).
Lead cross-departmental initiatives to drive acquisition.
Customer Journey
Marketing: Develop end-to-end integrated customer journey for communities.
Manage pre and post-acquisition customer journey.
Optimize customer experience in communities.

Bachelor's degree in business administration, marketing, commerce, or related field
Minimum 7-10 years of experience in sales channel management or strategic marketing
At least 3 years in leadership role
Deep knowledge of Quebec/Ontario market and its commercial and cultural specificities
Experience in partnership management
Experience with sales analysis platforms and channel performance
Project management skills and commercial deployment methodologies
Knowledge of go-to-market strategies and multi-channel marketing
Financial analysis and profitability modeling capability
Excellent communication and negotiation skills
Leadership and ability to influence and motivate external partners
Strategic and analytical thinking with commercial orientation
Adaptability and change management in a dynamic environment
Bilingual in English and French

Comprehensive total rewards package highlighting competitive salary and bonus structures
Minimum 3 weeks of vacation
Flexible benefits plan to meet the needs of you and your family
Flexibility to work in-office, virtually or a combination of both, based on the role's requirements
Generous company matched pension and share purchase programs
Opportunity to give back to communities in which we work, live and serve
Career growth and learning & development opportunities to develop your skills
And much more …

Senior Market Manager – Planning, Community Performance

Key skills