Key skills
Collaboration
About this role
Role Overview
- Manage and optimize PPC campaigns (Google Ads, YouTube, Display and other platforms within your area of expertise)
- Develop and lead international acquisition strategies
- Review and optimize CTAs, homepages and copy in your native language to maximize conversions
- Analyze performance and implement ongoing optimization plans (ROAS, CPA, profitability)
- Collaborate closely with our in-house marketing team and other freelance specialists
- Apply your SEO and CRO expertise to improve on-site SEO, sitemaps and user experience
Requirements
- Proven SEA/PPC specialist with 3–5 years of experience managing high-budget campaigns
- Google Ads certifications required (Search, Display, Video/YouTube, Shopping as applicable)
- Meta Ads certification is a plus
- Strong experience with YouTube Ads and Display is valued
- Ability to combine creativity with performance
- Fluent in French and English (spoken and written); a third language (Spanish, Italian, German, Dutch, Portuguese, Finnish, Polish, Czech, Croatian or Greek) is a strong advantage
- E-commerce experience with a focus on ROI and profitability
- Knowledge of SEO, CRO and sitemaps
- Autonomous, proactive and results-oriented
Benefits
- Collaboration with a dynamic international team
- Diverse projects across multiple brands and markets
- Competitive compensation based on profile and experience
- Remote freelance assignment