Build and optimize advanced HubSpot workflows, sequences, and automation
Develop custom dashboards and reporting systems to track marketing performance
Implement and improve lead scoring models to enhance sales team efficiency
Design and execute A/B tests for landing pages, emails, and ads
Analyze funnel performance and identify opportunities for conversion rate improvements
Set up and maintain GA4, UTM tracking, and attribution modeling
Work with SQL/Excel for advanced data analysis and insights
Collaborate with leadership to translate data into actionable strategic recommendations

3+ years of hands-on experience with HubSpot CRM & Marketing Hub (workflows, sequences, lead scoring, custom dashboards)
Proven track record in funnel building with measurable conversion rate improvements
Strong A/B testing background
landing pages, email campaigns, and ad optimization
Technical proficiency with GA4, UTM tracking, attribution modeling, and SQL/Excel
Excellent communication skills
ability to present complex data insights clearly to leadership
Stable internet connection and professional home office setup
Nice to Have: ClickFunnels certification
WordPress (Elementor) experience
Familiarity with Zapier/Make integrations
Basic video embedding/CSS skills

HubSpot Analyst

Key skills