Define and own the long-term social media strategy across all platforms.
Establish clear platform roles, growth priorities and audience objectives.
Build quarterly plans aligned to brand and commercial goals.
Identify emerging platforms and expansion opportunities.
Ensure social strategy evolves in response to cultural shifts and platform developments.
Help shape how Oner shows up culturally across social platforms.
Translate brand strategy into compelling social narratives and ongoing storytelling.
Identify opportunities to lead conversations within women’s strength training and performance culture.
Work closely with Brand and Creative teams to build social-first brand moments and community-led storytelling.
Own social performance measurement across growth, engagement and commercial contribution.
Work closely with the Social Media Analyst to translate data into actionable strategic decisions.
Identify which formats, campaigns and drops drive measurable revenue impact.
Develop structured reporting frameworks for Directors, highlighting performance trends and growth opportunities.
Set and own KPIs for follower growth, engagement rate, and audience health.
Partner closely with marketing channels to align organic and paid amplification strategies.
Work in close partnership with the Head of Creative to ensure strategy and creative execution remain aligned.
Establish clear frameworks for social governance, escalation and decision-making.

Proven experience (5+ years) in leading social media for a brand with a strong community focus, preferably in activewear, fitness, or lifestyle industries.
Deep understanding of social media platforms, trends, and best practices.
Creative and strategic mindset, with a passion for storytelling and community engagement.
Strong leadership skills, with experience managing and mentoring a high-performing team.
Analytical mindset, comfortable with data, insights, and performance-driven decision-making.
Exceptional communication skills, both written and verbal.
Passion for fitness, strength training, and women’s empowerment is a plus.
Experience with influencer marketing, user-generated content, and brand collaborations.

25 days annual leave + bank holidays and work from anywhere up to 4 weeks a year
5% employer match salary sacrifice pension scheme
Generous Oner Active discount plus regular office sample sales
Free Evolve You subscription
Private Healthcare with Vitality including optical and dental
Monthly wellness allowance and team workout classes
Start-up culture
the chance to learn and make a real impact
Great employee events like our Summer party, Christmas party and team away days
Healthy office snacks and fruit (plus a chocolate cupboard for a sweet treat for the balance)
Dog friendly office

Head of Social Media

Key skills