Head of Social Media

Role Overview

• Define and own the long-term social media strategy across all platforms.
• Establish clear platform roles, growth priorities and audience objectives.
• Build quarterly plans aligned to brand and commercial goals.
• Identify emerging platforms and expansion opportunities.
• Ensure social strategy evolves in response to cultural shifts and platform developments.
• Help shape how Oner shows up culturally across social platforms.
• Translate brand strategy into compelling social narratives and ongoing storytelling.
• Identify opportunities to lead conversations within women’s strength training and performance culture.
• Work closely with Brand and Creative teams to build social-first brand moments and community-led storytelling.
• Ensure Oner’s voice remains distinctive, authentic and culturally relevant as the brand scales.
• Own social performance measurement across growth, engagement and commercial contribution.
• Work closely with the Social Media Analyst to translate data into actionable strategic decisions.
• Identify which formats, campaigns and drops drive measurable revenue impact.
• Develop structured reporting frameworks for Directors, highlighting performance trends and growth opportunities.
• Use insight to inform tactics and priorities.
• Set and own KPIs for follower growth, engagement rate, and audience health.
• Partner closely with marketing channels to align organic and paid amplification strategies.
• Ensure social contributes meaningfully to product launches, brand moments and always on activity.
• Identify opportunities to strengthen conversion pathways from social platforms.
• Work in close partnership with the Head of Creative to ensure strategy and creative execution remain aligned.
• Provide the Social Content team with clear strategic direction, priorities and performance context.
• Act as the bridge between Growth and Brand, ensuring commercial objectives and brand storytelling are aligned.
• Represent Social at leadership level across cross-functional planning forums.
• Establish clear frameworks for social governance, escalation and decision-making.
• Partner with senior leadership on crisis management strategy where required.
• Ensure platform policies, tone and brand positioning are protected.

Requirements

• Proven experience (5+ years) in leading social media for a brand with a strong community focus, preferably in activewear, fitness, or lifestyle industries.
• Deep understanding of social media platforms, trends, and best practices.
• Creative and strategic mindset, with a passion for storytelling and community engagement.
• Strong leadership skills, with experience managing and mentoring a high-performing team.
• Analytical mindset, comfortable with data, insights, and performance-driven decision-making.
• Exceptional communication skills, both written and verbal.
• Passion for fitness, strength training, and women’s empowerment is a plus.
• Experience with influencer marketing, user-generated content, and brand collaborations.

Benefits

• 25 days annual leave + bank holidays and work from anywhere up to 4 weeks a year
• 5% employer match salary sacrifice pension scheme
• Generous Oner Active discount plus regular office sample sales
• Free Evolve You subscription
• Private Healthcare with Vitality including optical and dental
• Monthly wellness allowance and team workout classes
• Start-up culture
• the chance to learn and make a real impact
• Great employee events like our Summer party, Christmas party and team away days
• Healthy office snacks and fruit (plus a chocolate cupboard for a sweet treat for the balance)
• Dog friendly office