Act as the architect and mechanic for the company’s websites, ensuring optimal technical performance to support search engine visibility
Conduct in-depth technical SEO audits and proactively resolve critical issues
Monitor and optimize site speed and Core Web Vitals across multiple websites
Improve website architecture, internal linking, and URL structures for optimal crawl efficiency and UX
Manage robots.txt, XML sitemaps, and crawl budgets to prioritise important pages
Implement and validate structured data (Schema.org/JSON-LD) for rich SERP features in iGaming verticals
Manage international SEO setups, including hreflang and geo-targeting configurations
Lead technical SEO components of website migrations, platform changes, and redesigns
Collaborate with developers to ensure precise implementation of SEO requirements

Bachelor’s degree in Computer Science, Digital Marketing, Web Development, or related field
Technical SEO certifications (e.g., Blue Array, ClickMinded) are a plus
3–6 years of SEO experience with at least 2 years focused on technical SEO
Experience working in large-scale affiliate or e-commerce environments
Prior experience in iGaming SEO is highly preferred
Expertise in tools like Screaming Frog, Sitebulb, Lumar (DeepCrawl), and Google Search Console
Strong understanding of HTML, CSS, and the SEO implications of JavaScript frameworks (React, Angular)
Experience with log file analysis, crawl maps, and rendering diagnostics
Proficient in structured data implementation and page speed optimisation
AI Proficiency & Automation: Proven expertise in advanced prompt engineering and using generative AI tools to enhance technical SEO practices
Strong problem-solving and diagnostic abilities
Clear communicator – able to translate technical concepts to non-technical audiences
Advanced ability to create detailed tickets and communicate with developers for technical fixes
Meticulous attention to detail
Solid project management and prioritisation skills
Deep understanding of the scale and complexity of affiliate SEO in iGaming
Familiarity with multi-language/multi-geo setups and hreflang best practices
Knowledge of compliance implementation, including geo-fencing, cookie scripts, and age verification
Insight into how crawl budget and indexation affect commercial iGaming visibility

Technical SEO Specialist

Key skills