Operational Marketing Officer

Role Overview

• Formalize briefs for marketing campaigns and commercial actions, ensuring compliance with the action plan, deadlines and budget
• Participate in the promotion and activation of complementary services offered to members (teleconsultation, assistance, etc.), contributing to the development and rollout of a dedicated communication plan
• Contribute to the creation and updating of sales support materials and tools for the commercial network
• Write content for marketing campaigns, mailings and e-mailings
• Take part in the execution and monitoring of actions in the commercial action plan (referral programs, events and trade shows, promotional activities, street marketing…)
• Manage external suppliers (printers, promotional items, service providers...)
• Assist in collecting and analyzing performance indicators for marketing actions (ROI, dashboards, activity tracking)
• Produce layouts for contractual documents used in subscription funnels

Requirements

• Degree in marketing (Bachelor’s level minimum)
• Proven initial experience in operational marketing
• Knowledge of operational marketing and cross-channel techniques
• Strong command of online and offline marketing channels
• Ability to lead and coordinate marketing and promotional activities
• Strong writing skills
• Organizational skills and ability to work with multiple stakeholders
• Responsiveness, adaptability and a proactive mindset
• Proficiency in Microsoft Office, InDesign, Photoshop, Adobe Acrobat
• Knowledge of the mutual insurance sector or of insurance would be a plus

Benefits

• 5 weeks of paid vacation + 14 days of RTT per year (reduction of working time)
• 2 additional days off per year per child (under 14)
• Meal vouchers of €12.10/day, employer contributes 60%
• Public transport pass reimbursed 50% by the employer
• Employer covers 90% of complementary health insurance (mutuelle)
• Social and cultural activities organized by the Works Council (CSE)