Social Media & Marketing Executive

Role Overview

• Delivering and implementing a yearly digital marketing strategy in line with organisational objectives and brand guidelines.
• Manage and update content across St Basils websites using our CMS when needed.
• Take ownership of all social media platforms (Instagram, Facebook, LinkedIn, YouTube, TikTok etc.), including scheduling, content creation, analysis and reporting.
• Support digital campaigns across paid and organic channels, driving awareness, fundraising, service uptake, and engagement.
• Monitor, analyse, and report on digital performance, web traffic, and social analytics to inform future planning.
• Identify and develop engaging stories from across the organisation to amplify online.
• Ensure consistent brand presence across all digital outputs.
• Work alongside the PR and Marketing team to support with press releases, photography, and video content creation.
• Respond professionally and promptly to incoming messages and engagement via digital platforms.
• Help maintain and expand our visual content library, ensuring permissions are recorded and upheld.
• Assist in the production of St Basils marketing literature and digital marketing assets including producing and editing videos.
• Contribute ideas for innovation, testing, and improving our digital activity.
• Attend and support key fundraising and public events where necessary.
• Maintain strong relationships with internal teams, young people, external partners, and supporters.

Requirements

• Educated to degree level or can demonstrate relevant experience of a similar role.
• Minimum of 2 years’ experience in a digital marketing or communications role.
• Experience of delivering on agreed targets and KPI’s.
• Confident in using content management systems (CMS), email marketing platforms, and social media scheduling tools.
• Strong understanding of key social media platforms and their audiences.
• Experience creating and editing multimedia content (images, video, etc.)
• Desirable: Experience working in the charity, housing, or youth sector.
• Experience with Adobe Creative Suite (Photoshop, InDesign).