Own and optimise the end-to-end acquisition funnel, from traffic generation through to funded accounts
Increase conversion rates across landing pages, sign-up flows, and early onboarding journeys
Design and run A/B tests and experiments to improve acquisition efficiency and reduce CAC
Collaborate with Marketing to align product and channel strategies across paid, organic, and referral channels
Improve landing page performance and CMS capabilities to enable faster campaign execution
Analyse user behaviour and funnel performance using tools like GA4, Amplitude, or similar
Identify and remove friction in sign-up and onboarding while ensuring AML/KYC compliance
Lead the redesign and scaling of our Business Account (SME) offering to increase revenue contribution and market penetration

5+ years of experience in Product Management, with a strong focus on acquisition or growth in fintech D2C digital products
Experience with analytics and experimentation tools (e.g. GA4, Amplitude, Mixpanel, Optimizely or similar)
Strong understanding of conversion rate optimisation, A/B testing, and performance marketing ecosystems
A collaborative and structured communicator, comfortable working across Marketing, Engineering, and Compliance teams
Ability to translate data into clear product decisions and measurable business outcomes
Experience working in consumer (D2C) environments; exposure to regulated onboarding/KYC flows is a plus
English fluency (C1 level and above) — we are a UK-based company, and the role involves regular communication with the team

Senior Product Manager – Acquisition

Key skills