Manage and optimize paid campaigns on Google Ads (Search, Display, Shopping, Video), LinkedIn, Facebook/Instagram, and other platforms, balancing daily execution with strategic improvements.
Conduct A/B and multivariate testing on creatives, copy, targeting, and bidding strategies to maximize performance.
Act as a dedicated specialist for the Latin America and Caribbean (LAC) region, ensuring alignment with funnel objectives and cultural, linguistic, and regulatory requirements.
Configure, monitor, and optimize conversion tracking in GA4, Salesforce, and Eloqua, ensuring accurate lead attribution and pipeline impact.
Create dashboards and analytical reports that connect campaign performance to business results, generating actionable recommendations.
Explore innovations and new digital advertising practices, testing trends and sharing relevant insights for the LAC audience.
Collaborate with marketing, content, creative, and web teams, aligning paid campaigns with regional priorities and optimizing assets and landing pages.
Manage and optimize paid media budgets by forecasting expenses, maximizing ROI, and reallocating investments to high-performing campaigns.

Bachelor’s degree in Marketing, Communications, Business, or a related field
Experience managing paid digital campaigns, ideally in both agency and in-house environments. Proven success managing Google Ads (Search, Display, Shopping, Video), LinkedIn Ads, and Facebook/Instagram Ads in a B2B context
Experience managing advertising budgets and delivering measurable ROI tied to funnel and pipeline goals
Strong working knowledge of Google Analytics 4 (GA4), conversion tracking, and attribution models
Experience integrating paid advertising with CRM/Marketing Automation platforms (Salesforce, Eloqua, or equivalent)
Proficiency in MS Excel (pivot tables, formulas, data analysis)
Fluency in Spanish and/or Portuguese (native-level). Strong written and verbal communication skills in English.

Digital Marketing Specialist – Paid Media

Key skills