Head of Content

Role Overview

• Lead and grow Influencer’s performance-led content production function.
• Oversee the transformation of creator and branded content into platform-native, performance-optimised assets.
• Build and manage a hybrid production model combining in-house editors, designers, and remote freelance specialists.
• Develop scalable scripting frameworks for performance-led UGC and conversion-focused creative.
• Establish Live and IRL production capabilities, including TikTok Live and brand activations.
• Define the service proposition, operational workflows, and delivery standards for the expanded production offering.
• Build and manage complex production budgets across pre-production, live production, and post-production.
• Ensure strong commercial oversight, including margin control, profitability, and resource efficiency.
• Develop client-facing production packages and pricing models across: content remixing, UGC production, performance creative, live commerce and IRL brand activations.
• Partner with Creative Strategy, Client Services, and Growth to integrate production into pitches and proactively win new business.
• Select and implement tools, software, and AI-enabled systems to streamline production at scale.
• Maintain quality benchmarks and optimisation standards across all production outputs.
• Manage project resourcing, priorities, and timelines to ensure efficient and commercially sound delivery.

Requirements

• 8+ years in content production leadership within performance, social-first, creator marketing, or digital environments
• Proven expertise in repurposing and producing content for multiple platforms across awareness, consideration, and conversion objectives
• Demonstrable experience building and managing complex production budgets
• Strong commercial acumen, including margin awareness, pricing strategy, and scalable service development
• Experience building and leading teams of editors, designers, and freelance specialists
• Experience collaborating closely with paid media teams to align creative with distribution strategy
• Experience developing or scaling UGC production models is highly desirable
• Exposure to TikTok Live, commerce production, or IRL activations is a strong plus
• Understanding of AI and automation tools for content scaling is advantageous
• Excellent leadership, organisational, and stakeholder management skills.

Benefits

• Private Healthcare through Vitality
• Wellbeing support through Vitality including EAP & Mental Health cover
• 25 days of Annual Leave (+ Bank Holidays which can be flexed to your needs)