Build and maintain internal tooling that improves Marketing and Sales velocity
Own the end-to-end GTM systems stack, ensuring reliability, observability, and clean data flows
Integrate product events into HubSpot and/or Salesforce to power segmentation, scoring, and automation
Manage ongoing data sync between BigQuery (warehouse) and CRM systems
Implement lifecycle automation to support lead/customer journeys and drive conversion and retention
Build event
and webhook-driven automations across GTM workflows (routing, enrichment, attribution)
Partner with Engineering/Product to define and maintain high-quality product event instrumentation
Develop reporting foundations that connect product usage, lifecycle stage, and revenue outcomes
Continuously improve GTM infrastructure to reduce manual work and eliminate operational friction

Experience building internal tooling for Marketing and Sales in a high-growth SaaS environment
Strong fluency in product event instrumentation and routing into GTM systems
Hands-on experience integrating product events and customer data into CRMs (HubSpot and/or Salesforce)
Strong understanding of data pipelines and sync patterns between a data warehouse and CRM
Comfort with APIs, webhooks, and troubleshooting distributed integrations
Experience implementing lifecycle automation across acquisition, activation, and retention workflows
Ability to own GTM systems end-to-end: architecture, reliability, data quality, and iteration
Structured, detail-oriented operator who can build, document, and maintain technical workflows that scale
Strong cross-functional collaboration with Product, Engineering, Marketing, Sales, and CS

Senior Software Engineer – API's, Integrations

Key skills