PPC Specialist

Role Overview

• Launch, manage, and optimize advertising campaigns end-to-end, including keyword generation and campaign setup.
• Own budget performance and conversion costs (CPA/CAC), with full responsibility for efficiency and scaling.
• Build and execute A/B testing plans, generate and validate hypotheses, and run continuous experiments.
• Monitor and analyze key funnel metrics (traffic, conversions, CPA/CAC), identifying growth and optimization opportunities.
• Conduct regular reporting and deep-dive analysis to drive data-informed decisions.
• Collaborate closely with Marketing Managers, Developers, Designers, and Copywriters to create and improve ad assets.
• Communicate with external partners (Google, Microsoft) and internal stakeholders (e.g., Product/Brand Managers) to align on strategy and performance.

Requirements

• 3+ years of hands-on experience with Google Ads and 2+ years with Microsoft Advertising (Bing Ads)
• Strong experience in top English-speaking markets (US, Canada, UK, Australia)
• Solid understanding of PPC in US and Western European markets
• Proven experience managing large budgets ($100K+ monthly)
• Google Ads Editor, Microsoft Ads Editor
• Strong knowledge of measurement, attribution, and conversion tracking (including GA4)
• Solid understanding of B2B and B2C marketing models and funnels
• Strong analytical skills, with the ability to identify growth opportunities and optimization gaps based on data
• Ownership mindset, with the ability to independently manage and scale performance
• Strong communication and negotiation skills
• Fluent English level (written and spoken)

Benefits

• Flexible working environment
• Our teams operate across the globe. We value in‑person collaboration in our hubs, but we also embrace remote and hybrid working. You can work from one of our offices in the United States, Poland, Romania or Ukraine, or remotely from many countries.
• Competitive compensation and stock options
• We offer salaries that reflect local market conditions and experience, plus a performance-based bonus system and stock options so you share in the company’s growth.
• Professional growth and learning
• We invest in your development through courses, conferences, and access to learning resources. We encourage career growth and internal mobility, supporting teammates who want to explore new opportunities within airSlate.
• Health and well‑being
• We provide comprehensive benefits tailored to each country, including health coverage, wellness programmes and access to fitness options. We also dedicate quarterly company-wide Mental Health Days, when everyone takes time off to rest and recharge.
• Family‑friendly culture
• Family life is part of who we are, and we embrace it in many forms. From flexibility for parents to our airSlate Junior Club for kids, to company-wide family days and our pet-friendly approach, we’re committed to making work and life easier to balance.
• Giving back
• We support charitable initiatives around the world through the airSlate Care programme. Our current focus includes humanitarian aid in Ukraine and other regions, matching employee donations and supporting causes chosen by our teams.
• Open communication
• We encourage transparent dialogue at all levels. From team discussions to company-wide Q&A sessions with our CEO, we make sure everyone has the chance to be heard and to influence how we grow.