Develop, execute, and optimize performance marketing strategies across paid media channels (Google Ads, Meta, X, LinkedIn etc.)
Drive customer acquisition through targeted campaigns, continuously refining strategies to maximize ROI
Manage media spend efficiently to ensure cost-effective conversions
Work with cross-functional teams and stakeholders (product, creative, operation) to align marketing efforts with business goals
Analyze and report on campaign performance, providing actionable insights for continuous improvement
Leverage A/B testing, audience segmentation, and funnel optimization techniques to enhance performance
Stay up-to-date with the latest trends, tools, and best practices in performance marketing and growth hacking

5+ years of experience in performance marketing, growth marketing, or a similar role
Proven experience scaling customer acquisition for AI, and financial products.
Strong analytical and technical skills, with hands-on experience in ad platforms, tracking tools, and attribution models
Proven experience in managing ad budgets effectively to maximize ROI and drive growth
Strong familiarity with tools such as Google Analytics, Meta Business Manager, Google Tag Manager, X Ad Manager, and marketing automation platforms
Ability to plan, execute, and scale campaigns efficiently to drive acquisition and retention
Strong problem-solving skills and a results-driven mindset.

Growth & Performance Marketing Manager

Key skills