Director, Point of Care – Molecular Marketing

Role Overview

• Manages and directs team of marketing managers responsible for the POC and MDx portfolio
• Develops goals with Marketing Director/Managers and provides guidance and support in daily activities
• Segments market and develops product positioning, messaging, and selling strategies for the entire POC & MDx portfolio
• Develops marketing plans for assigned products to support annual operating plan and guide new product launches
• Assesses financial impact of marketing plan and provides data to support management approval
• Creates and launches programs and collateral material in line with established marketing plans
• Tracks and analyzes sales performance and financial data related to products
• Manages Annual and LBE forecasts for assigned product(s) and/or market segments
• Drives field strategic initiatives to meet revenue expectations for the POC portfolio

Requirements

• BS or BA degree; MBA preferred
• Minimum of 5 years’ experience in diagnostics industry; 12+ years preferred
• 8 years’ experience in sales or product management strongly preferred
• 3 years' experience managing and leading a team
• Experience in new product development and product launches highly desired
• Life Sciences background a plus
• Must be willing to travel up to 20% overnight

Benefits

• medical, dental, vision, life, and disability insurance
• 401(k) plan
• employee assistance program
• Employee Stock Purchase Plan
• paid time off (including sick time) and paid Holidays