Responsible for defining, developing, and implementing the brand strategy for specific products
Coaches others on market positioning and strengths/weaknesses of key competitors
Share marketing intelligence and information with the team
Surface new or unexpressed customer needs, leading to product/program improvements
Develop consistent processes for maintaining customer engagement
Authorship of key strategy documents: strategic plan, annual marketing plan, product launch plans
Facilitate the allocation of resources between stimulating demand vs. earning competitive share
Guides teams through a category definition exercise
Provides clear, strategic, and prioritized direction to the field sales organization through communications
Creates a standardized way to track KPIs

Bachelor’s degree required
6+ years of work experience required
Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)
MBA preferred
3+ years of medical device or marketing/sales experience preferred
Excellent presentation and interpersonal communication skills
Strong analytical and problem-solving skills
Ability to manage multiple projects while delivering on established timelines
Ability to be persuasive in the absence of organizational authority
Must be able to understand and work within complex interdivisional procedures and policies
Travel Percentage: 30%

Associate Manager, Brand Marketing – Neptune S, POM

Key skills