Consumer Insights Manager

Role Overview

• Design and execute qualitative and quantitative research to understand consumer behavior, attitudes, and unmet needs
• Develop research methodologies including standalone & scalable surveys, focus groups, interviews, concept testing, and product sampling studies
• Manage relationships with external research vendors and agencies
• Monitor emerging consumer trends, cultural shifts, and competitive activity
• Analyze consumer data from multiple sources including primary research, behavioral data, customer feedback, and syndicated data (e.g., Nielsen, IRI, SPINS, Brightfield, etc.)
• Identify patterns, opportunities, and growth drivers across consumer segments
• Translate research findings into clear insights and strategic recommendations
• Partner with cross-functional teams including Marketing, Sales, Innovation, & Operations to integrate consumer insights into business decisions
• Support product development, brand positioning, and go-to-market strategies with data-driven insights
• Develop frameworks and dashboards that track consumer sentiment, trends, and brand performance
• Create compelling presentations that communicate insights in a clear and actionable way
• Present research findings to leadership and cross-functional stakeholders
• Act as the voice of the consumer within the organization
• Manage multiple research initiatives simultaneously, including budgets, timelines, and vendor relationships
• Evaluate and implement new research methodologies and tools
• Ensure the integrity, accuracy, and ethical use of consumer data
• Maintain an organized research repository for efficient sharing across the organization

Requirements

• 5–8+ years of experience in consumer insights, market research, analytics, or related roles
• Experience working in consumer packaged goods, retail, e-commerce, or consumer brands preferred
• Proven track record translating research into business strategy, ideally both on the vendor & brand side
• Bachelor’s degree in Marketing, Business, Psychology, Economics, Statistics, or related field
• Master’s degree or advanced research training is a plus
• Strong knowledge of quantitative and qualitative research methodologies
• Ability to analyze large data sets and synthesize insights from multiple sources
• Experience with modern research tools and data platforms (e.g., Qualtrics, Quantilope, Toluna, 1Q, UserInterviews, etc.)
• Strong storytelling and presentation skills
• Excellent project management and cross-functional collaboration skills
• Deep curiosity about consumer behavior
• Strategic thinker with strong business acumen
• Comfortable working in fast-moving, ambiguous environments
• Ability to balance data rigor with practical decision making

Benefits

• Full medical benefits