Design and execute qualitative and quantitative research to understand consumer behavior, attitudes, and unmet needs
Develop research methodologies including standalone & scalable surveys, focus groups, interviews, concept testing, and product sampling studies
Manage relationships with external research vendors and agencies
Monitor emerging consumer trends, cultural shifts, and competitive activity
Analyze consumer data from multiple sources including primary research, behavioral data, customer feedback, and syndicated data (e.g., Nielsen, IRI, SPINS, Brightfield, etc.)
Identify patterns, opportunities, and growth drivers across consumer segments
Translate research findings into clear insights and strategic recommendations
Partner with cross-functional teams including Marketing, Sales, Innovation, & Operations to integrate consumer insights into business decisions
Support product development, brand positioning, and go-to-market strategies with data-driven insights
Develop frameworks and dashboards that track consumer sentiment, trends, and brand performance
Create compelling presentations that communicate insights in a clear and actionable way
Present research findings to leadership and cross-functional stakeholders
Act as the voice of the consumer within the organization
Manage multiple research initiatives simultaneously, including budgets, timelines, and vendor relationships
Evaluate and implement new research methodologies and tools
Ensure the integrity, accuracy, and ethical use of consumer data
Maintain an organized research repository for efficient sharing across the organization
Requirements
5–8+ years of experience in consumer insights, market research, analytics, or related roles
Experience working in consumer packaged goods, retail, e-commerce, or consumer brands preferred
Proven track record translating research into business strategy, ideally both on the vendor & brand side
Bachelor’s degree in Marketing, Business, Psychology, Economics, Statistics, or related field
Master’s degree or advanced research training is a plus
Strong knowledge of quantitative and qualitative research methodologies
Ability to analyze large data sets and synthesize insights from multiple sources
Experience with modern research tools and data platforms (e.g., Qualtrics, Quantilope, Toluna, 1Q, UserInterviews, etc.)
Strong storytelling and presentation skills
Excellent project management and cross-functional collaboration skills
Deep curiosity about consumer behavior
Strategic thinker with strong business acumen
Comfortable working in fast-moving, ambiguous environments
Ability to balance data rigor with practical decision making