Outside Machinery Sales Representative

Role Overview

• Identify and pursue new business opportunities and maintain long-term relationships with key stakeholders.
• Conduct market research and voice-of-customer (VOC) assessments to guide product positioning and pricing strategies.
• Collaborate with marketing and business development teams to promote brand awareness and penetrate new markets.
• Manage sales cycle from prospecting through contract negotiation and closing.
• Conduct client site visits, product demonstrations, and technical presentations.
• Work cross-functionally with internal teams to support Winpak System Sales through integrated packaging and machinery solutions.
• Maintain a thorough understanding of company product offerings, machinery specifications, and integration processes.
• Partner with Engineering, R&D, and Aftermarket teams to ensure accurate communication of equipment capabilities and requirements.
• Provide support for Factory Acceptance Tests (FAT), installations, and post-sales service requirements.
• Stay informed about competitive products, market trends, and emerging technologies to inform sales strategies.
• Act as the key point of contact for customers, ensuring satisfaction through excellent communication, responsiveness, and follow-through.
• Promote aftermarket services including spare parts, maintenance contracts, upgrades, and training.
• Collaborate with the service team to ensure customers receive exceptional support during and after project implementation.
• Train customers on proper equipment use and serve as a customer advocate to internal teams.
• Deliver accurate sales forecasts and contribute to annual budgeting processes.
• Track sales performance against goals and report progress to leadership.
• Analyze sales and service data to identify opportunities for revenue growth and improvement.

Requirements

• Post Secondary Education in Business, Engineering, or a related field
• Ability to travel domestically and internationally up to 50% of the time
• 5+ years of experience in outside sales or business development within the packaging or capital equipment industry.
• 5+ years of experience selling into complex, technical environments (e.g., industrial equipment, manufacturing systems).
• 3+ years of experience managing a defined sales territory with accountability for revenue targets or quotas.
• Experience reading and interpreting engineering drawings, blueprints, and technical schematics.
• Experience using Microsoft Office (Word, Excel, PowerPoint, Outlook) in a professional setting.
• Experience using CRM systems (e.g., Salesforce, HubSpot, or similar)
• 3+ years of experience collaborating cross-functionally with internal teams (e.g., engineering, operations, customer support).

Benefits

• Medical, dental, vision & prescription coverage
• Travel coverage
• Disability coverage
• Voluntary life insurance
• Life and accidental death & dismemberment insurance
• Tuition assistance program
• Retirement savings plans
• A comprehensive employee and family assistance program which includes short term counselling, wellbeing coaching, financial and legal consultations services.