About this role

Execute the strategy for BeOne’s next-generation customer experience technologies for individuals affected by CLL
Produce and deliver content and tactics for a seamless, compliant, and personalized customer experience
Partner with engineering, design, analytics, and marketing teams to deliver digital products that are data-informed and human-first
Develop, refine, and deliver on-strategy content including web page content, E-mail content, social media content
Lead team interactions with PRC for regulatory reviews
Onboard and use new AI-based tools as necessary
Use data, experimentation, and user research to identify friction points and build solutions
Develop and manage analytics reporting for key performance indicators

8+ years of pharma marketing experience, including PRC submissions
Proven ability to deliver products on-time, on-budget, and on-strategy
Deep technical fluency with Salesforce CRM/Marketing Cloud, analytics, CMS, and web architecture.
Demonstrated success using data and behavioral insights to drive product optimization.
Excellent stakeholder management, cross-functional collaboration, and communication skills.
Strong understanding of regulatory and privacy frameworks in healthcare and patient engagement.
Expertise in AI-driven personalization, experimentation frameworks, and large-scale user engagement.
Background in oncology, chronic disease management, or digital therapeutics a plus.
Travel: 20%

Associate Director, DTC Innovation – Digital Health

Key skills