Develop interactive playable ads from concept to deployment across major ad networks
Build modular, reusable playable templates and component libraries for rapid iteration
Iterate on top-performing playables, enabling data-driven A/B testing of mechanics, hooks, and CTAs
Ensure cross-platform compatibility, meet size limits, load time requirements, and performance standards
Collaborate with the Creative Lead on concept development and with Tech Art on asset pipelines
Explore new interactive ad formats, evaluate AI-assisted playable generation tools, and stay current with playable ad technology

2-4+ years developing playable ads or interactive web content
Strong proficiency in JavaScript, HTML5, and CSS
Experience with playable ad frameworks or custom HTML5 game engines
Solid understanding of game development fundamentals (game loops, input handling, basic physics)
Familiarity with ad network specifications and constraints
Optimization mindset: file size, load time, frame rate
Comfortable with rapid prototyping and short iteration cycles
Regular use of AI-assisted development tools (e.g., Cursor, Claude Code)
Nice to have: Experience with Canvas/WebGL experience, TypeScript, Phaser or similar frameworks

Senior Playable Developer

Key skills