Own and evolve BARFER’S Data & Analytics strategy across Marketing, Commercial, and Operations
Lead, mentor, and develop up to 2 Analytics Engineers / Data Analysts
Act as the main sparring partner for Marketing, Management, and other business teams
Ensure reliable, scalable data pipelines and models in our modern stack (Airbyte, dbt, BigQuery)
Oversee tracking and attribution setups (GTM, GA4, Google Ads, Meta, Shopify, Klaviyo)
Translate business goals into KPIs, metrics, and actionable insights
Drive advanced analytics topics such as attribution modeling, cohort & retention analysis, experimentation, and forecasting
Define and uphold data quality standards, governance, and best practices
Build and review dashboards and reporting for operational teams and leadership (Metabase, BigQuery, GA4, Looker Studio)
Make data accessible and understandable — turning complexity into clarity

4+ years of experience in Data Analytics, BI, or Analytics Engineering
Proven experience leading projects and mentoring or managing team members
Strong SQL skills; deep experience with dbt or similar transformation frameworks
Solid understanding of marketing & growth analytics (GA4, GTM, paid channels, attribution)
Experience working with Shopify-based D2C data is a big plus
Comfortable working close to stakeholders and translating business questions into data solutions
Strong analytical mindset with a pragmatic, business-oriented approach
Bonus: Python experience and interest in advanced analytics or data science
German language skills at least B1

30 days vacation per year — plus your birthday off 🎉
€50 monthly BARFER’S card to spend on whatever you like
Employee discount on all BARFER’S products
Modern office in Berlin + flexible remote options with a hybrid setup (minimum 2 days/week in the office)

Data & Analytics Lead

Key skills