Senior Product Manager, In-Store Digital Experience
New York City, New York, United States of America
Full Time
2 hours ago
$142,100 - $190,350 USD
H1B Sponsor
Key skills
AnalyticsAgileProduct ManagementCommunication
About this role
Role Overview
Own and drive core business metrics including conversion rate, average order value, attach rate, order completion time, and in-Shack throughput
Define and execute a continuous test-and-learn roadmap, running structured experiments to improve funnel performance, merchandising effectiveness, and guest consideration
Partner with Analytics to size opportunities, build business cases, and establish clear success metrics; use data to inform prioritization and measure impact
Lead end-to-end product development from discovery through launch and iteration, ensuring strong product definition, clear requirements, and high-quality, reliable releases across locations
Lead a dedicated cross-functional pod, partnering closely with Tech Services and Engineering to deliver solutions across POS, payments, menu systems, and backend services; own prioritization and maintain a well-defined, continuously groomed backlog to ensure the team is focused on the highest-impact work
Drive Agile execution across sprint planning, standups, and release readiness, ensuring high-quality, reliable delivery while balancing system performance and scalability with a fast, intuitive, and seamless guest experience
Partner closely with Tech Services and Engineering to deliver solutions that integrate with POS, payments, menu systems, and backend services, balancing guest experience with system performance, scalability, and reliability
Work cross-functionally with Operations to ensure kiosk experiences support real restaurant environments, including speed of service, order accuracy, kitchen flow, and staffing constraints
Own digital merchandising across kiosk, including how menu items, add-ons, bundles, and promotions are surfaced, sequenced, and personalized to drive AOV and conversion
Continuously optimize upsell and cross-sell strategies using behavioral insights, daypart trends, and contextual signals to simplify decision-making and increase basket size
Identify, test, and scale new in-Shack digital innovations (e.g., personalization, dynamic menus, loyalty integrations, emerging ordering experiences) that enhance the guest experience and unlock incremental revenue
Requirements
5–8+ years of product management experience in QSR, hospitality, consumer, retail, or in-store digital products
Experience working on products that connect front-end experiences with backend systems
Proven ability to drive measurable business outcomes (conversion, AOV, revenue, or retention)
Strong understanding of experimentation, funnel optimization, and growth levers
Comfort navigating technical systems and working closely with engineering teams
Strong communication and stakeholder alignment skills
Nice to Have: Background in payments, ordering systems, or commerce platforms; Experience with digital merchandising or personalization.
Benefits
Weekly Pay and Performance bonuses
Shake Shack Meal Discounts
Exclusive corporate discounts for travel, electronics, wellness, leisure activities and more
Medical, Dental, and Vision Insurance*
Employer Paid Life and Disability Insurance*
401k Plan with Company Match*
Paid Time Off*
Paid Parental Leave*
Access to Employee Assistance Program on Day 1
Pre-Tax Commuter and Parking Benefits
Flexible Spending and Dependent Care Accounts*
Development and Growth Opportunities *Eligibility criteria applies