Director of Brand Growth

Role Overview

• The purpose of this role is to be the driving force behind US brand-led growth.
• You will lead the local strategy and execution that converts attention into incremental demand, driving measurable awareness, revenue growth, and improved Customer Acquisition Cost efficiency through integrated brand and growth channels.
• Developing and championing the core US brand-led growth strategy, aligning it with global company objectives.
• Leading local execution of campaigns designed to convert brand attention into measurable, incremental customer demand.
• Analyzing and optimizing performance across integrated brand and performance channels to drive revenue growth and improve CAC efficiency.
• Collaborating closely with the GM US, who serves as your People Leader.

Requirements

• You are a strategic and inspiring growth leader
• You possess a deep understanding of the US market and know how to use brand as a powerful engine for commercial results.
• You excel at leading local strategy and execution, ensuring brand and performance channels work seamlessly to create attention and demand.
• Your focus is always on the bottom line: driving measurable awareness, significant revenue growth, and improving efficiency.
• You are a data-informed leader capable of setting ambitious goals and delivering on them through clear, integrated strategic execution.

Benefits

• Certified B Corp™: We work to make a difference every day while maintaining the highest standards of social and environmental impact. With our most recent score of 125.5, we’re in exceptional company with other purpose-led B Corps around the world.
• Competitive Rewards: We offer competitive, market-informed salaries, meaningful support towards healthcare, generous paid leave, and tailored learning and development opportunities.
• The Best Perk: You’ll also get free toilet paper (yes, you read that right)!
• Proud Team: Our engagement surveys tell us that our team is 95% proud to work for Who Gives A Crap.