You lead marketing strategically across all brands.
You develop a clear marketing and growth strategy for the group — including priorities, focus markets, channel logic, resource allocation and a clear view of where budget delivers the greatest leverage.
You own the groupmarketing strategy end-to-end: clear priorities, strong positioning, sustainable demand development, improved unit economics (CAC → LTV) and a go-to-market that, together with Sales, drives Revenue and Retention.
You set direction — and roll up your sleeves in critical phases.
You create transparency around the key metrics: attribution, reporting, funnel visibility, cohorts and contribution by brand and channel.
You are measured on results — not activity: demand, pipeline, conversion, efficiency and the concrete contribution of marketing to growth.

You have already been responsible for marketing or growth at a strategic level (B2B and/or B2C) and can demonstrate how you set priorities and delivered impact.
You can think of Brand, Demand Gen, Funnel, CRM/Lifecycle and GTM as an integrated system — not just separate disciplines.
You make clear decisions based on data, market understanding and sound judgment.
You have had budget responsibility and are accustomed to being measured by clear results and economic impact.
You lead people with maturity and fairness: demanding, supportive and clear.

Chief Marketing Officer 6 CMO

Key skills