Key skills
CRMCommunicationCollaborationRemote Work
About this role
Role Overview
- Press and media relations
- Build and maintain a structured press network (CRM-based)
- Regular, proactive outreach to journalists and editorial teams
- Develop long-term media relationships (not only occasion-driven)
- Topic monitoring and placements
- Monitor relevant trade and business press (logistics, transport, digitalization)
- Identify ongoing debates and actively engage with relevant topics
- Ensure LKW.APP is regularly considered in articles about parking issues
- Build a clear media association: parking & drivers' daily life = LKW.APP
- PR for B2B partnerships
- Communication and media support for partnerships and collaborations
- Placement of success stories, case studies and technology topics
- Support B2B visibility and lead generation
- Press work for campaigns & updates
- Write press releases for product updates, partnerships and events
- Provide media support for campaigns and activities in collaboration with the marketing team
Requirements
- Experience in PR, journalism, communications or media relations
- Excellent written German (clear, factual, press-ready)
- A good sense for relevant topics, headlines and a journalistic mindset
- Independent, structured and proactive working style
- Interest in logistics, transport, mobility or digital platforms is an advantage
- Experience with B2B topics is a plus but not required
Benefits
- Flexible working hours
- Remote work
- Room for your own ideas and editorial input
- Direct impact on reach, brand building and perception of LKW.APP
- A small, efficient team, fast decisions, visible results from day one