B2B PR – Marketing Lead

Role Overview

• Plan and execute B2B demand and lead generation campaigns across LinkedIn, email, outbound sequences, partnerships, and selected events.
• Manage and optimize paid B2B media campaigns (e.g., Google Ads, Meta Ads, LinkedIn Ads, retargeting) to drive qualified leads and discovery calls.
• Develop and execute a PR strategy that positions Haut.AI as a thought leader in AI-powered beauty technology
• Own Haut.AI's presence at major beauty and tech industry events and build event-driven campaign strategies that maximize pipeline impact
• Own our events motion end to end: event selection, goals, messaging, pre event outreach, onsite execution, and post event conversion into meetings and pipeline
• Work closely with Sales to support enterprise and mid-market outbound campaigns and vertical-specific outreach.
• Manage content calendars and schedule, publish, and optimize posts across LinkedIn and other relevant social platforms.
• Write clear, engaging, and conversion-focused B2B copy for social posts, emails, ads, and campaign assets aligned with brand voice.
• Execute outreach and nurture campaigns designed to generate discovery calls and sales appointments.
• Build, maintain, and track prospect and lead databases using CRM tools in close alignment with Sales.
• Collaborate with leadership and product teams to turn founder insights and product updates into publishable content.
• Develop a distinctive brand voice that balances technical credibility with inspiration
• Create and update sales enablement materials including decks, value frameworks, competitive positioning, and objection handling.
• Support enterprise RFPs, PoCs, and strategic deals with tailored marketing narratives and materials.
• Ensure consistent messaging across marketing, sales, and partnership touchpoints.

Requirements

• 5+ years of B2B marketing experience, with a strong emphasis on PR, communications, or brand marketing, ideally in SaaS, beauty tech, GenAI, MarTech, e-commerce, or consumer tech
• Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field
• Proven experience managing content calendars, scheduling, and publishing posts across major social platforms (e.g., LinkedIn, Instagram, Facebook)
• Strong writing and editorial taste: you can create press ready narratives and sales ready messaging without fluff.
• Hands on experience planning and executing events that result in qualified meetings and pipeline.
• Strong copywriting skills with the ability to create engaging, conversion-focused captions aligned with brand voice and business objectives
• Experience executing outreach and lead generation campaigns that result in discovery calls or sales appointments
• Proficiency in CRM tools for building, maintaining, and tracking prospect and lead databases.

Benefits

• Competitive compensation based on experience and skills
• Fully remote position with flexibility across EU time zones
• Paid PTO
• Company-issued laptop
• Be part of a pioneering company revolutionizing the BeautyTech space
• Opportunity to collaborate with a talented, forward-thinking team while making a real difference in the industry
• Make a tangible impact on product development and company growth
• Opportunity to grow your skills and expertise at the intersection of science and beauty.